Pot brownies could lose some punch
...under proposed California rules
The ubiquitous billboards and product labels for Korova Edibles, an Oakland marijuana confections manufacturer, feature a three-eyed cow and a mooing boast: “Unrivaled potency.”
Korova’s “20 dose” medical cannabis Black Bar chocolates are supercharged with 1,000 milligrams of THC, marijuana’s psychoactive ingredient, and the company’s new THC Blondie – a treat “packed with caramel chunks” and “covered in crushed pretzels” – has 10 50-milligram doses with a total punch of 500 milligrams.
Now state Department of Public Health potency limit recommendations for medical marijuana edibles threaten to upset Korova’s marketing strategy and could force the company to dramatically cut THC levels in its chocolates, cookies, brownies and pot-infused popcorn sold through more than 750 marijuana dispensaries and delivery services in California.